Telecel Group launches Telecel Play: a pan African mobile application that defines the “new retail”

July 2020 (Brussels, Belgium) – Telecel Group is launching Telecel Play, a pan African customer centric mobile application that defines the “new retail”

Telecel Group operates in four different lines of Business all within the telecom industry. The subsidiaries are Telecel Mobile, Telecel Global Services, Telecel Play, and Africa Startup Initiative Program.

Hugues Mulliez, Telecel Group Chairman and Director of the M-Commerce Services during an interview with Jeune Afrique stated that Telecel Group will launch:

“Telecel Play a mobile application offering a full range of services: payments, electronic messaging RCS (Rich Communication Services) and an e-commerce platform («market place») open to both businesses and individuals. This is a radically new concept of a “one-stop shop” that is perfectly in line with the expectations of our African customers”


Telecel Play will launch in Senegal as the pilot country and will then gradually expand to other African countries.

To read more about Telecel Group, visit

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